Project Info
Title: Real Kick in the Can
Media: Video
Date: Fall 2014
Class: ART 208 Video Techniques
Title: Real Kick in the Can
Media: Video
Date: Fall 2014
Class: ART 208 Video Techniques
Create a commercial for a “lovemark” product.
Make a commercial for Mountain Dew Voltage, one that fits the brand identity of Mountain Dew as a whole.
The initial storyboard was drawn up and reviewed. Originally containing a kick in the head, it was revised to be a kick in the behind – a play on the word “can.” This became the basis of the entire ad. Preproduction on shooting took two days – creation of the “Mountain Dew Ninja” costume took part of one of those days, with filming taking place the same day. Later review of the shots revealed that they were unusable and needed reshooting. Different actors had to be selected due to scheduling. These new shots were significantly better, and editing began. Certain sound effects were added, as were voiceover and text.
